Venture
History

First Venture

SlimKrag

Founder | 2021–2022

Every entrepreneur has a beginning. Mine started in a workshop.

SlimKrag was my first venture, a hands-on engineering business where I built custom go-karts and crosskarts from the ground up while providing mechanical repairs, fabrication, and technology services. Projects ranged from vehicle modifications and small solar installations to smart home automation and integrating custom electronics into off-road vehicles.

More than anything, SlimKrag taught me to solve problems by building rather than theorising. It laid the foundation for the systems-thinking approach that continues to influence my work today.

Digital Growth

Ultraz Digital Marketing

Founder | 2022–2023

Ultraz marked my transition from engineering into business growth.

The company partnered with South African businesses to develop digital marketing strategies, manage paid advertising campaigns, and generate measurable customer acquisition through online channels.

Running Ultraz shifted my focus from building physical products to building scalable systems capable of driving commercial outcomes.

Design To Product

Nyce 3D Printing

Founder | 2023–2024

Nyce 3D Printing combined engineering, design, and rapid prototyping.

The business delivered custom 3D modelling, additive manufacturing, and bespoke fabrication projects for private clients and businesses. Alongside conventional printing work, I undertook more advanced engineering projects involving precision components, custom mechanisms, and functional prototypes.

It became another step in understanding how digital design could be transformed into physical products.

Creative Agency

Electi Media

Co-Founder | 2023–2024

Electi Media began as a boutique video editing studio before evolving into a creative agency serving online entrepreneurs throughout the United States.

Working alongside my business partner, we produced premium video content, marketing assets, and growth-focused media strategies for coaches, educators, and personal brands seeking to scale their online presence.

The experience reinforced the importance of storytelling as a business asset.

Systems Lesson

Electi Trading

Founder | 2023

Not every venture succeeds, and some become your greatest teachers.

Electi Trading focused on the development of automated algorithmic trading systems for financial markets. While the technology showed promise, I made the critical mistake of attempting to scale an underlying system before it had earned the right to scale.

The venture ultimately failed.

In hindsight, it became one of the most valuable lessons of my entrepreneurial journey: no amount of capital, technology, or ambition can compensate for weak fundamentals.

Identity & Systems

Affiniti Group

Founder | 2024–Present

Affiniti was born from a question that fascinated me for years:

Why do intelligent, capable people repeatedly sabotage the lives they say they want?

My search for that answer led me far beyond conventional business education and into the study of identity, perception, consciousness, and the relationship between the mind and external reality. Through years of experimentation, I developed practical frameworks designed to help entrepreneurs dissolve self-imposed limitations, rewrite deeply held patterns, and create lasting transformation from the inside out.

This work became AffinitiFlow, an evolving body of knowledge dedicated to what I believe is humanity's most important technology: the human mind.

Today, Affiniti continues to research and develop practical frameworks that integrate psychology, identity work, metaphysics, and spiritual philosophy into systems that help individuals unlock greater clarity, purpose, and performance. Rather than teaching success as something to chase, Affiniti explores the internal conditions from which sustainable success naturally emerges.

The mission remains unchanged: to help people become the architects of their own reality.

Long-Term Vision

Nyce Legacy

Founder | 2026–Present

Nyce Legacy serves as the long-term vision for my life's work.

Its first initiative, Prosperity City, is currently in development and represents the beginning of a broader mission focused on creating systems, communities, and ventures that promote prosperity across generations.

This chapter is only just beginning.